Affirmats, a Los Angeles-based creator of innovative yoga mats, are now available for purchase at select area retailers and online at Affirmats.com. While envisioning Affirmats, founder Jason Graham, along with fellow co-owner Aleeza Solowitz, wanted to combine the spirit of affirmative yogic practice with a fun contemporary design and innovative, environmentally- conscious materials.
“Each mat is made with Jute fiber and eco-PVC, which creates a non-slip surface for all of your awesome poses and a tenacious base that grips the floor and grounds your practice,” said Solowitz. “The mats come in three cool colors with three accompanying affirmations: I AM WONDERFULLY MADE; LOOK HOW PRETTY YOU ARE; and I AM HEALTHY, I AM WEALTHY, I AM LOVE. We believe you should have fun playing yoga. Our mats are made to make you happy and to inspire a smile on the inside, even when that down dog split is that last thing you want to be doing.”